A diagnostic by Ayush Lagun / Duiverse · 5 questions
Most founders who reach out to us have already tried something. A redesign. A new agency. A different acquisition channel. The number didn't move.
Not because the work was bad. Because it was solving the wrong problem.
There are three phases a product goes through. Each one has a completely different set of priorities. Applying Phase 3 thinking to a Phase 1 problem is how founders spend six months without moving a single metric.
This diagnostic tells you which phase you're actually in. Answer based on where you are, not where you want to be.
Send someone who has never seen your product to your homepage. Give them 60 seconds.
Then ask: what does this do, and who is it for?
A - They struggle to explain it, or get it wrong
B - They get the general idea but can't say who it's for or what makes it different
C - They explain it accurately, including who benefits and why
Your team is in a room. Someone asks:
What is the single action a new user must take to feel real value? Not explore the product, not understand it. Feel it.
A - Different people give different answers
B - There's a general answer, but it's vague and the product doesn't obviously lead users there
C - There's a clear, specific answer and the product is built around making it impossible to miss